About Us
The ButterCup is built to make everyday choices simpler, smarter, and more enjoyable.
The ButterCup holds your little world with the same care and love only a mother knows, reminding you that every hug, every smile, every tiny moment is understood and cherished.
The Story Behind Our Name
I hope you have heard of the Buttercup flower. Its bright yellow petals are full of sunshine and happiness. It is simple, delicate, and charming, and it always makes you feel a little lighter, a little brighter.
That is exactly what I wanted The ButterCup to be for every mother. A little burst of warmth in your day, something that cares for you quietly and truly. Every product is made to bring comfort, trust, and joy while you go through this beautiful, messy, and unforgettable journey of motherhood.
I believe,
Even with the love and support around me, I sensed a gentle need for products that could truly soothe, comfort, and make the breastfeeding journey a little easier for every mother. From this insight, The ButterCup was born, a maternal care brand dedicated to nurturing mothers with products designed to bring ease, confidence, and comfort during one of life’s most delicate chapters.
What began as my personal journey has now blossomed into a source of support for every mother, helping them feel cherished, empowered, and celebrated at every stage.
Nidhika Singh Rathore
(Founder)
I Believe,
In every small step, care and quiet dedication can make a difference. I took on the role of supporting The ButterCup to ensure each step forward felt steady, meaningful, and full of purpose. My focus is on creating space for the brand to grow with confidence while keeping the heart of nurturing mothers at the center of everything we do.
What began as a way to support has grown into a deeper commitment to the journey itself. By tending to the details that often go unseen, I help The ButterCup continue to bring comfort, ease, and encouragement to mothers, celebrating them through one of life’s most important chapters.